the WORK

Maintaining the "feel" of ZBrush with touch based technology on the iPad was a paramount concern while developing the next offering in mobile "digital clay." My role saw me foster the tradition of art first at the product's core. 

Collaborated with engineering and ui/ux teams to develop proprietary interface and functions native to ZBrush for iPad. Newly designed from the ground up, the ZBrush for iPad interface makes creating easy. 

ZBrush for iPad provides an opportunity for new and existing artists to become or continue being "ZBrushers" on a new platform while expanding exposure to a new mobile sales market.

Oversaw development of an experiential and live streaming broadcast event for global audiences while growing community engagement. Introduced competitive e-sports aspect to digital art with annual Sculpt-Off. 

The ZBrush Summit became a major industry event. Increased global brand exposure and recognition as an industry standard tool resulting in social equity and cult following.

Expanded business partnerships with hardware, software and industry aligned partners across a dynamic range of sectors. Consistently increased sales and brand adoption across a ten year period. 

Communicated with executive level management about process, deadlines and expectations while aligning project with outlined goals. 

Managed digital sculpting and file preparation for eventual output as a CNC machined foam core sculpture. 

The file evolved from digital space to a physical product and was displayed as a gala centerpiece for HBO's Game of Thrones Emmy Party inside the Pacific Design Center Los Angeles, CA.

Roles in this project included business development, strategy, campaign concept development, toy market assessment and analysis.

Facilitated design, product conceptualization, principal sculpture, articulation and file preparation. 

The campaign was a blockbuster success. The product line continued into production with a second wave of figures added.